Maths for Humans
Client: Maths for Humans. This project was done as part of my freelance work.
Maths for Humans by Sydney based researcher Dr Laura Tuohilampi, is making maths relevant. Maths for Humans invites you to open your mind for maths outside the classroom, to apply what you discover and to expand what you know. This is done through monthly lessons and free online activities that are free of expectations. The brief was to create an identity for this unique idea. Since the concept of Maths for Humans is to make maths fun and inspiring and part of everyone’s daily life, the client didn’t want the new identity to focus on maths. Energetic, was the key trait we started with.
Maths for Humans is Laura, and vice versa. Lots of content is shared through her social media, which already has a large following. Therefore, bringing her personality was bases for the new brand. Keywords being energy, positivity and motivation. Bright, colourful but also and a bit edgy. Modern look and feel with an organic twist and a crispy finish.
The idea of bringing maths into everyday lives is reflected through a series of illustrations. Each piece has its own topic, that creates a new world, with a subtle math connection. These illustrations are used to visualise the steps in Math for Humans’ call to action: Open, apply and expand your mind.
