Dunnaran and Partners Brand

Client: Dunnaran and Partners. This project was done as part of my work at Wills Brand Design.

Now a new law firm with a new name in Ulaanbaatar, Mongolia, Dunnaran and Partners was previously the Mongolian office of a multinational law firm. The brief was a brand identity that communicates, to both local and international clients, Dunnaran and Partners’ established history as trusted legal advisors in the Mongolia. 

Dunnaran and Partners has the experience of a global law firm, but the friendliness and relationships of a local one. Smart, trust worthy, experienced and approachable were the key personality traits that the new identity was build on. The right tone of voice was a key element. The new identity was inspired by the name, nar meaning sun in Mongolian. The sun forms the graphic device and extends to the tone of voice, which is used to open up and explain what the key personality traits actually mean. Translating words into actions.